Archive - Designed to Scale

Valuation and funding amid market confusion

"The world is not going to adapt to you...you’re going to have to adapt to the world.” — Warren Buffet

May 30 •

Joyce Mackenzie Liu

September 2024

ROIT: Compounding cash, value, growth, and AI

"Data [literacy] is the new oil" - Clive Humby

Sep 6, 2024 •

Joyce Mackenzie Liu

March 2024

Musings of a Modern CFO and Entrepreneur

"Learning never exhausts the mind" - Leonardo da Vinci

Mar 11, 2024 •

Joyce Mackenzie Liu

November 2023

Planning for a New World Order in Software and SaaS

“Risk comes from not knowing what you are doing.” - Warren Buffett

Nov 8, 2023 •

Joyce Mackenzie Liu

August 2023

Fundraise like a Sales Executive

"The secret of change is to focus all of your energy, not on fighting the old, but on building the new." ― Socrates

Aug 31, 2023 •

Joyce Mackenzie Liu

June 2023

Make revenue-efficient investments during a recession

"Go against the grain, refuse to conform, take the road less traveled" - Mandy Hale

Jun 23, 2023 •

Joyce Mackenzie Liu

May 2022

How to Play Offensive in a Recession: Flight to Quality Planning

“Planning is bringing the future to the present so that you can do something about it now” - Alan Lakein

May 25, 2022 •

Joyce Mackenzie Liu

October 2021

Leveling Up Finance and Operations to Accelerate Business Growth

“Organizations don’t execute unless the right people, individually and collectively, focus on the right details at the right time.” - Ram Charan

Oct 1, 2021 •

Joyce Mackenzie Liu

June 2021

Reflections of a modern CFO; key learnings from the past to make you future-proof

One year ago today Pegafund was launched. What an adventure. The first half of 2021 has been the most thrilling as our customers, team, community…

Jun 2, 2021 •

Joyce Mackenzie Liu

November 2020

Startup Operating Models: The Secret behind Growth Companies

“The secret of success in life is time rightly used” ― Sivananda Saraswati

Nov 12, 2020

October 2020

Enabling Startup Agility and Predictable Growth using Financial Sprints

“Speed, agility and responsiveness are the keys to future success” — Anita Roddick

Oct 27, 2020 •

Joyce Mackenzie Liu

September 2020

Enabling Predictable Growth: The Role of Finance and Operations in a Startup

"Don't wait. Tomorrow may be too late to do the things you can today." ― Ron Kaufman

Sep 23, 2020 •

Joyce Mackenzie Liu

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