Designed to Scale

Valuation and funding amid market confusion

"The world is not going to adapt to you...you’re going to have to adapt to the world.” — Warren Buffet

May 30 • 

Joyce Mackenzie Liu

1

September 2024

ROIT: Compounding cash, value, growth, and AI

"Data [literacy] is the new oil" - Clive Humby

Sep 6, 2024 • 

Joyce Mackenzie Liu

3

March 2024

Musings of a Modern CFO and Entrepreneur

"Learning never exhausts the mind" - Leonardo da Vinci

Mar 11, 2024 • 

Joyce Mackenzie Liu

4

November 2023

Planning for a New World Order in Software and SaaS

“Risk comes from not knowing what you are doing.” - Warren Buffett

Nov 8, 2023 • 

Joyce Mackenzie Liu

2

2

2

August 2023

Fundraise like a Sales Executive

"The secret of change is to focus all of your energy, not on fighting the old, but on building the new." ― Socrates

Aug 31, 2023 • 

Joyce Mackenzie Liu

2

3

June 2023

Make revenue-efficient investments during a recession

"Go against the grain, refuse to conform, take the road less traveled" - Mandy Hale

Jun 23, 2023 • 

Joyce Mackenzie Liu

1

1

May 2022

How to Play Offensive in a Recession: Flight to Quality Planning

“Planning is bringing the future to the present so that you can do something about it now” - Alan Lakein

May 25, 2022 • 

Joyce Mackenzie Liu

8

3

October 2021

Leveling Up Finance and Operations to Accelerate Business Growth

“Organizations don’t execute unless the right people, individually and collectively, focus on the right details at the right time.” - Ram Charan

Oct 1, 2021 • 

Joyce Mackenzie Liu

3

June 2021

Reflections of a modern CFO; key learnings from the past to make you future-proof

One year ago today Pegafund was launched. What an adventure. The first half of 2021 has been the most thrilling as our customers, team, community…

Jun 2, 2021 • 

Joyce Mackenzie Liu

6

November 2020

Startup Operating Models: The Secret behind Growth Companies

“The secret of success in life is time rightly used” ― Sivananda Saraswati

Nov 12, 2020

3

October 2020

Enabling Startup Agility and Predictable Growth using Financial Sprints

“Speed, agility and responsiveness are the keys to future success” — Anita Roddick

Oct 27, 2020 • 

Joyce Mackenzie Liu

3

September 2020

Enabling Predictable Growth: The Role of Finance and Operations in a Startup

"Don't wait. Tomorrow may be too late to do the things you can today." ― Ron Kaufman

Sep 23, 2020 • 

Joyce Mackenzie Liu

2